Make Money
Outside Sport
We coach elite athletes to explore and build money-making options alongside and after professional sport.
You have been forged
in sport to win
beyond the game
Join a community that helps athletes create commercially sustainable lives outside sport. Led by people who understand what it takes to be an elite athlete. Get ready to make your next move count.
Have you ever wondered how you could build a source of income that doesn't rely on a full-time job, monetising your personal brand, or going back to study?
Forged in Sport's platform, coaches and no-nonsense programs are for athletes who want to make their own money.
It's run by people who have been there and done it, and who will support you every step of the way with honesty and integrity.
Is now the right time?
We want athletes to make the right decision when it comes to starting something. We believe confidently walking away is better than going headlong into a bad idea or making a start if you haven't got the time.
Take our free Getting Started Reality Check to help you make the right choice.
Mindset Match
Forged in Sport is for those who perform at the highest level and want a clear framework to follow.
Confidence
Everything you need to know about how to make your own money from your idea to reality.
The Right People
Build a new team and get the highest level of support from people with the expertise you need.
Our Guarantee
It won't cost you a penny until you are ready. Entry to the community and getting started is free.
What You'll Get
The Community
Meet and connect with a team of elite coaches and mentors as you get started, and collaborate with other athletes going on the same journey as you.
Coaches and Mentors that get you
We have gathered coaches and mentors who all have loads of experience working with elite athletes and who are waiting to work with you when you are ready to take your business to the next level.
And These Added Benefits
A proven system that works for athletes
Finance, legal, web and design Partners
Access to startup and growth funding
Coaching Blocks
Accelerate your progress and get to financial freedom quicker with one-on-one coaching. Have a chat with us first to work out which package is best for you.
£200
2 sessions to give you a rock-solid foundation
Two one-hour, one-on-one video sessions whenever you need them, for you to discuss your idea and any issues you have with a coach. You'll leave with an action plan of exactly what to do next, and you will unlock access to the full Forged in Sport library of resources.
Who it’s for
Any athlete who needs a short but meaningful burst of one-on-one support to help them move forward.
Book these slots any time you want - whether you're just getting started or heading to the finish line.
What you’ll get
- Two 1-to-1 sessions with a Forged in Sport coach.
- Access to all our learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).
- Digital learning materials you can use anytime
Why Bronze?
It’s a simple and affordable way to get started or get traction.
If you’re ready for more structure and support, check out our Silver Program.
👉 APPLY NOW
Who it’s for
Any athlete who needs a short but meaningful burst of one-on-one support to help them move forward.
Book these slots any time you want - whether you're just getting started or heading to the finish line.
What you’ll get
- Two 1-to-1 sessions with a Forged in Sport coach.
- Access to all our learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).
- Digital learning materials you can use anytime
Why Bronze?
It’s a simple and affordable way to get started or get traction.
If you’re ready for more structure and support, check out our Silver Program.
👉 APPLY NOW
£595
6 sessions to take you all the wayto the finish line
Six one-hour one-on-one video sessions where you'll go through the whole process: from idea to launch. Working at your pace, your coach will help you plan your launch strategy and go through the modules with you, with full access to all the Forged in Sport resources.
Who it’s for
Athletes who are serious about making their money-making idea real, or who are ready to take their side hustle to the next stage.
You want support, accountability, and feedback so you don’t have to figure it all out alone.
What you’ll get
- 6 x 1-to-1 sessions with a Forged in Sport coach.
- Access to all our learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).Athlete-to-Entrepreneur learning modules.
- Digital learning materials to guide your steps.
- Access to our Black Book of trusted partners.
- The chance to qualify for a mentor from our incredible network of entrepreneurs when you have launched.
Why Silver?
You'll get accountability and honest expert feedback, giving you the confidence and clarity to launch your idea.
If you want a fully personalised, one-to-one program, check out our Gold Program.
👉 APPLY NOW
Who it’s for
Athletes who are serious about making their money-making idea real, or who are ready to take their side hustle to the next stage.
You want support, accountability, and feedback so you don’t have to figure it all out alone.
What you’ll get
- 6 x 1-to-1 sessions with a Forged in Sport coach.
- Access to all our learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).Athlete-to-Entrepreneur learning modules.
- Digital learning materials to guide your steps.
- Access to our Black Book of trusted partners.
- The chance to qualify for a mentor from our incredible network of entrepreneurs when you have launched.
Why Silver?
You'll get accountability and honest expert feedback, giving you the confidence and clarity to launch your idea.
If you want a fully personalised, one-to-one program, check out our Gold Program.
👉 APPLY NOW
£990
10 sessions to support your growth, even after launch
Ten one-hour, one-to-one video sessions designed 100% around you, your sports schedule, and what you want to start staying with you as you grow. It's a truly personalised program with access to all the Forged in Sport resources, as well as post-launch mentorship and funding.
Who it’s for
Athletes who are ready to go all in. You want a clear, personalised plan and experts by your side, guiding you through every stage of building your idea to life... and beyond.
What you’ll get
- A fully tailored 10 x one-to-one session coaching plan with Forged in Sport.
- A coach who gets to know you and your idea intimately and can work through the launch alongside you.
- Ongoing mentorship with us post-launch, shaping your business step by step.
- Access to all the learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).
- Digital learning materials hand-picked to support your journey.
- A Black Book of trusted partners
- The chance to qualify for funding for your business*
*Funding is not guaranteed and will be subject to the Forged in Sport coaches and management agreeing that the business proposition qualifies for the Forged Fund eligability.
Why Gold?
Gold gives you bespoke coaching, structure, and expert guidance, built entirely around you and your goals.
👉 APPLY NOW
Who it’s for
Athletes who are ready to go all in. You want a clear, personalised plan and experts by your side, guiding you through every stage of building your idea to life... and beyond.
What you’ll get
- A fully tailored 10 x one-to-one session coaching plan with Forged in Sport.
- A coach who gets to know you and your idea intimately and can work through the launch alongside you.
- Ongoing mentorship with us post-launch, shaping your business step by step.
- Access to all the learning modules in the business resources library (from understanding your own motivation, to understanding how to sell to your perfect customer, and much more).
- Digital learning materials hand-picked to support your journey.
- A Black Book of trusted partners
- The chance to qualify for funding for your business*
*Funding is not guaranteed and will be subject to the Forged in Sport coaches and management agreeing that the business proposition qualifies for the Forged Fund eligability.
Why Gold?
Gold gives you bespoke coaching, structure, and expert guidance, built entirely around you and your goals.
👉 APPLY NOW
Hall of Fame
Calum Clark
Pro Rugby and Innate Psychology Founder
Dan Putnam
Track Athlete and Vow CoFounder
James McLaughlin
Pro Cycling
Jess Tappin
Team GB Track and Vow Cofounder
Louie Johnson
Professional Rugby
Ollie Hoskins
Professional Rugby
Toby Knight
Professional Rugby Player
Dom and Oli Morris
Pro Rugby and Uruz Athlete
Athlete Stories
Calum Clark
Ex Saracens RFC
Engaging, energising, and easy. The programme provided exactly what I needed to guide my thinking and actions. The relationship we built was strong enough to challenge me when I needed it, whilst also encouraging me to keep moving forward in the face of the challenges that come with getting business advice and expertise that comes from experience.
Jess Tappin
Ex England and Team GB
We wanted build a business for engaged couples working towards their wedding day from a fitness and wellness perspective but didn't know how to start. The course gave us the knowledge, confidence and direction we needed. We were able to condense all our ideas down into a focused business model that we have now launched.
Dom Morris
Ex Saracens RFC
We had no idea how to start our business before the course. It enabled us to streamline our vision. But, it wasn't just about learning and advice, it was the momentum and energy that got us to the point of launch. It's also been really good fun meeting other people. We now feel confident that we can put our best foot forward with our startup.
What Will Teach You
How to apply your elite athlete mindset to building your own thing.
Define your business idea and make it real.
How to make sure you manage your money wisely.
Create your brand, marketing, and customer base.
How to avoid common startup mistakes that kill businesses early.
Get in touch
Book some time in with us to discuss what the best next steps are for you. Whatever you decide to do, we will do our best to point you in the right direction.
Message us directly:
[email protected]
Send a message and we'll get back to you soon.
