The market rate for an Olympian is $0
That sounds ridiculous.
Until you realise it's true.
This week, the new IOC President, Kirsty Coventry, said she doesn't believe Olympic athletes should be paid.
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Many athletes were understandably furious.
The Olympics generates billions.
Meanwhile, plenty of athletes are crowdfunding training camps, taking on debt, or relying on family support simply to stay in their sport.
But buried undern...
How to play the long game
You've spent years mastering your sport.Â
The discipline. The sacrifice. The ability to take a long-term view when everyone around you is focused on the next game, the next season, the next contract.
That's rare. Most people don't have it.
And here's what I want you to understand: that exact mindset, the one you've been building your whole athletic career, is the single biggest advantage you ca...
Female Rugby Players Need More Than Flexible Jobs
Helping athletes build income streams and businesses of their own may be one of the most compatible and sustainable paths available alongside elite sport.
We were at the Rugby Players Association's Thrive event last week. It’s a brilliant initiative designed to better support female rugby players away from the pitch. And we’re fully supportive.
The main conversation centred around how their fem...