The Sport of Business
Sport teaches you more than you think. You just need to know where to look. These are short lessons from elite sport about performance, business, and turning what you know into something commercially valuable.
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LIV Golf had over $5 billion in funding. That moneyโs gone.
Now we'll see what it's actually made of.
The whole thing was built on disruption. Big names, big contracts, and a level of Saudi capital that made the traditional golf establishment genuinely nervous.
Away from the controversy, though, I've always had a pretty basic question.
by Tim Stoller โ
May 11, 2026
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